Tony Woodall

Tony Woodall is the founder of Rootstock and creator of Human-Rooted Leadership™.

A trusted advisor to leaders, Tony cares deeply about restoring the value of humans in the workplace. His work is dedicated to creating transformational experiences, developing tools, and sharing ideas that help leaders build legacy organizations.

Prior to starting Rootstock, Tony spent twenty years in sales and marketing leadership. In that time, he suffered greatly under bad leadership and caused others to suffer through his own. He founded Rootstock in 2019 out of pain and passion, to offer the world a human-rooted way to lead. Since then, he and his team have joyfully impacted thousands of leaders.

Tony is the author of the Human-Rooted Leadership trilogy, a series of business fables created to share the tools and resources of the Human-Rooted Leadership approach. Each book brings the framework to life through story and equips leaders with practical ways to apply it. Rebels and Tribes helps leaders turn team dysfunction into a human-rooted culture, Unmarked Trail helps them turn great talent into great leadership, and The Greater Work guides them in turning success into legacy. Additional tools and resources are available at humanrootedleader.com.

Tony has also led Christian global missions and relief work throughout his adult life. He lives in Chicagoland with his wife, son, and daughter.